Why Most Jewellers Struggle at IIJS (And How to Win in 2025)

The India International Jewellery Show (IIJS) is the biggest opportunity of the year for jewellery manufacturers, wholesalers, and retailers. It's where the industry comes together—buyers, sellers, designers, exporters—all under one roof.

But while the event is packed with potential, most jewellers struggle to make the most of it.

In this blog, we break down the common pain points at IIJS—and more importantly, how you can turn this year’s participation into real business wins with the right tools and strategy.

❌ The Real Struggles Most Jewellers Face at IIJS

1. Manual Order Taking = Missed Opportunities

Pen-and-paper orders, WhatsApp notes, or Excel sheets cause delays, pricing errors, and confusion. Your team ends up spending more time organizing than selling.

2. No Real-Time Inventory Access

• Buyers ask: “Is this piece available in rose gold?”
• And your team says: “We’ll check and get back.”
• By then, the customer has moved on.

3. Poor Follow-Up Post Show

You gather leads, write names in diaries, and collect visiting cards—then spend weeks trying to follow up, often missing the momentum.

4. No Customer-Specific Pricing or Product Customization

You have the designs, but not the ability to show personalized prices or variations based on carat, color, and weight—on the spot.

5. Your Booth Looks Busy, But Doesn’t Convert

You attract a crowd, but without a streamlined system, it’s hard to engage everyone efficiently and close high-value deals.

✅ How to Win at IIJS 2025 – With Technology That Works

This year, the winners will be the ones who are prepared, digital, and responsive. Here’s how OptigoApps can help you stand out, serve better, and sell more.

📲 1. Use a Digital Sales App (Like iCatalog by Optigo)

Ditch paper catalogs. With iCatalog, your sales team can:

• Show product catalogs with images and real-time pricing
• Place orders on the spot
• Search by category, metal, karat, or style
• Offer customer-specific price views
• Track interest and demand by design

Result: Faster conversations, cleaner records, and more confident buyers.

📦 2. Access Live Inventory at the Booth

Connect your booth system with Optigo’s live inventory module.

Now, your team can instantly tell:

• What’s available, in which variant
• What’s in production
• Estimated delivery time

Result: Better transparency = stronger trust and faster decisions.

📧 3. Automate Lead Capture & Follow-Up

Instead of scribbled notes, use Optigo CRM to:

• Capture client data digitally at the booth
• Tag interest by product or category
• Schedule auto-reminders for follow-ups
• Assign leads to your team with status tracking

Result: Higher conversion after the show, not just traffic during it.

💰 4. Show Personalized Pricing Instantly

No more “we’ll get back to you.”

With ProCatalog , show clients:

• Products customized to their budget
• Real-time prices based on live rates
• Special show offers or pre-approved discounts

Result: You convert hot leads while the interest is high.

📊 5. Track Your Entire Booth Performance

Know:

• Which sales rep closed how many deals
• What designs were in demand
• Which leads need priority follow-up
• With OptigoApps’ reporting tools, you don’t just work harder—you work smarter.

🏆 Your 2025 IIJS Success Formula:

Modern Software + Smart Sales Process + Follow-Up Discipline = Real Results

IIJS isn’t just about showing up—it’s about showing up prepared. With tools like iCatalog, ProCatalog, CRM, Live Inventory, and Integrated ERP, OptigoApps helps you turn your booth into a high-performing business hub.