Customer Relationship Management

Strengthen Relationships. Increase Loyalty. Drive Repeat Sales.
Optigo’s CRM module is built to help jewelry businesses — both wholesale and retail — deliver personalized experiences, manage customer data efficiently, and stay connected with every client. Whether you're handling B2B buyers, high-volume retail customers, or online shoppers, Optigo gives you all the tools to build stronger, lasting relationships.

Jewelry Team

For Wholesale Businesses

  • In wholesale, relationships are long-term and high-value.
  • OptigoCRM helps you track every interaction, order, follow-up, and pending payment in one centralized system
  • ensuring your top clients are always attended to.

Key Features of Optigo’s CRM in Wholesale

👤

Customer Master Profiles

  • Store complete details including GST, credit terms, pricing category, purchase history, and contact info.
📁

KYC & Document Management

  • Securely manage all statutory data (PAN, GST, ID proofs).
💬

Communication History

  • Full log of follow-ups, meetings, and calls.
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Customer-wise Sales Reports

  • Visual insights into buyer performance, preferences, and growth.

Reorder Reminders

  • Automated alerts based on past order frequency or seasonality.
🏷️

Tag-Based Segmentation

  • Group clients by region, product interest, buying behavior for targeted marketing.

Unified Insights for All Business Models

Whether you operate retail, wholesale, online, or all three — OptigoCRM gives you real-time, consolidated insights across touchpoints.

  • Advanced Tools:
  • Custom dashboards with CRM KPIs (New leads, Repeat %)
  • Customer funnel analysis from first inquiry to order
  • Sales team performance by customer type
  • Centralized notes and attachments
  • Support & service ticket tracking

Results You Can Expect

  • Higher customer retention and loyalty
  • Improved conversion rates from inquiries
  • Personalized selling experience for every customer
  • Faster support and query resolution
  • Better campaign performance with segmentation
  • Optigo’s CRM isn't just about managing contacts — it’s about deepening every customer relationship.

Let's Connect

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